Motown 70: Anniversary Identity System
Motown 70 is a fictional anniversary identity system created to celebrate Motown’s 70th year in 2029. The project reimagines how the label could honor its legacy while speaking to a contemporary audience, connecting its history of Black music, culture, rhythm, and style with the artists and sounds shaping Motown today.
Centered on the idea of Motown as a living legacy, the identity system extends across motion, posters, social media, web, and merchandise. The visual language uses bold typography, rhythmic patterns, and graphic movement to reflect the energy of Motown’s sound while creating a flexible brand world for a year-long celebration.
Things I Like
Things I Like is a 126-page spiral-bound book that transforms a scattered Pinterest archive into a physical space for reflection. Organized into three sections, Stillness, Integrations, and Celebrations, the book pairs images with personal writing, creating a dialogue between visual references and inner thought.
Rather than forcing clarity, the project embraces the early, uncertain stage of making, allowing ideas to coexist and take shape over time. Printed on Neenah Classic Crest paper and bound at Parsons Design Lab, its informal, tactile format invites browsing and return, reflecting inspiration as something fragmented, personal, and continuously evolving.
The Thread
The Thread is a brand and identity system that reimagines fashion retail for women over 55, an audience often overlooked by the industry. Built as a curated digital destination, it brings together bold, expressive pieces from multiple brands, centering joy, visibility, and self-expression.
The visual identity reflects this perspective through saturated color, expressive typography, and candid imagery of real women. Designed across digital and physical touchpoints, the system positions style as something that evolves over time, challenging the idea that fashion has an age limit.
De Materia Prima
De Materia Prima is a three-book editorial series that explores Argentine folklore as a living system of memory and transformation. Across music, textiles, and food, each publication moves between past, present, and future to trace how traditions are inherited, reinterpreted, and carried forward.
Rather than treating folklore as something fixed, the project positions it as an evolving language that lives in songs, materials, gestures, and rituals. Presented as three hand-bound books on thin, textured paper, the series emphasizes tactility and time, framing folklore as something continuously shaped through use and reinterpretation.
Cimarrón Lyric Video
This lyric video is a motion graphics exploration that translates the song “Cimarrón” by Rawayana ft. Joaquina into typographic movement. Created in After Effects, the project explores how rhythm, tone, and emotion can be expressed through timing, scale, and composition, using type as the primary visual language. The track, part of the album ¿Dónde Es El After?, reflects a vibrant, coastal energy tied to Venezuelan identity and contemporary Latin sound .
Guided by an extensive storyboard process, the animation captures the song’s summery, atmospheric quality through dynamic pacing and shifting compositions. Rather than illustrating the lyrics directly, the piece focuses on translating feeling, building a visual system that moves with the music and reflects its color, warmth, and intensity.
Full video on YouTube